If you don’t have a destination in mind, how will you know when you have arrived? You don’t start out on a road trip without a purpose, destination, route, and a map; because how would you know if you have arrived, if you don’t have any idea where you plan to “arrive” to.
The same should apply to our blogging.
To what extend we apply this, depends heavily on our purpose for blogging in the first place. If our purpose is to simply share what is on our mind that day – an online journal of sorts, then this will play out rather loosely. If we have more serious goals, particularly of making an income, then we will need to have a very concrete strategy to make that happen.
There are 4 ways we can organize our blog:
1. Purpose. This should always be our first step. Why do you blog? What is your purpose for blogging? Who is your audience? The answers to this question will determine how you answer following questions. This is the purpose for your journey: whether vacation, new employment, education. What is your purpose?
2. Goal. What is your goal? You should have multiple answers to this. Lay out for yourself monthly goals, quarterly goals, yearly goals, goals for 5 & 10 years from now and your ultimate vision for where you would like your blog to be. This is your destination. Where are you going and how will you know when you’ve arrived.
3. Plan. You have goals. Yippee! Now, how will you accomplish those goals? If you put your notebook away, take it out again and lay out a very specific plan for getting there. This is your map. Make it specific. Give yourself landmarks. Give yourself tools. Do you want to build an audience? Will you invest in social media? Would you like to host a linky party? Are you hoping to join a team of contributors? Would you like to guest post for some leading blogs in your niche? Once you have laid out your plan, tools, and landmarks, go back to the drawing board and ask: “Will this help me reach my goal or distract me from my goal?” Because we all know that there are a lot of good things we can do, but we must narrow them down to what is best for us.
If social media keeps you from writing, you need to pare back.
If you are writing more for others than you write for yourself, you should pare back.
If you are so busy you never have time to read what others write, you need to cut back.
Because you’re plan is overtaking your goal.
4. Change. We all know that at some point, inevitably, we will face a detour. In all our planning, we must remember to remain flexible. WE change. And given that fact, we must expect that as we grow, change and mature, so will our writing. Perhaps what we think our goal is now, will not be our goal 10 years from now. We must allow that to happen. Never become so committed to your goal that you don’t allow change to occur when it needs to occur. By the same token, you should not make your goal nebulous so that it shifts and changes with the wind. Make your goal solid, but be willing to change when the time is right.
Now, I would love to provide you with a super-brilliant printable right now based on these 4 rules. However, I would only be giving you an inferior version of what others have already so expertly created.
Stephanie at The Multi-Taskin’ Mom has put together an amazing packet that seriously rivals anything I have ever seen. In this packet you have everything from forms that will help you plan your posts and social media strategy to charts that will assist you in monetization. You do not want to miss this amazing printable packet.
1. Link up as many posts as you’d like (even giveaways!)