One of the things you’ll want to do in becoming GDPR compliant is make sure that everyone on your mailing list has opted in, and that you have records for that.
If you’re like me:
- You started your mailing list years ago
- You started your mailing list in your own personal email
- You participated in giveaways and freebie shares, in which you received mailing lists – and you can’t be sure how the people on those lists opted in
- You have moved your list from one ESP (Email Service Provider) to another…..a few times.
In short, I can’t be 100% assured that everyone on my mailing list actually wants to be there.
There’s no need to panic.
I am currently running my email list through a cleaning process, in which they have to opt back in to be on my list….or opt out.
Those who don’t respond at all will be deleted.
Sure, my list of over 10k subscribers is going to take a huge hit – but the good news is, those who are left will be super-engaged with me.
And that’s a very good thing!
To start with, I want to promote my Email Service Provider: MailerLite (this is an affiliate link, but not only do I get a $20 credit if you sign up, so do you!)
MailerLite is located in the EU, so they are already GDPR compliant, but that’s not all. In just a bit you’ll learn more about how they will help you clean out your email list.
Their prices are not only competitive, they are among the most cost-effective ESPs on the market, and they offer amazing service. I have never been as happy with any ESP as I am with them (and I’ve been with some of the leading ESPs).
First of all, MailerLite offers this GDPR template. I looks like this:
By clicking on “Stay On List”, subscribers will be moved to a special list MailerLite sets up called “GDPR Compliant”.
You can send this email as an “Auto Resend”. You simply give the email a second name, and then set it up to send a second time to your list at a later date.
This way, those who didn’t open your original email will receive it a second time.
Going forward you will want to make sure that you are set up with Double Opt-In.
This means that when someone signs up for your freebie or mailing list, they will get a confirmation email. On MailerLite, you can customize this to fit you:
Then, once they click on the “Yes, Subscribe me to this list” box, they will get a “Thank You” email, which is also customizable.
It is in this email that I introduce them to me, my blog, my social links, let them know what they can expect in their inbox and then at the bottom add a link to the freebie they signed up for:
One thing you need to know about setting up your sign up box is that going forward with GDPR, you’ll need to make sure that your sign up box is explicitly clear what the subscriber will receive in their inbox. It cannot be vague at all.
This is a good thing!
You’re probably like me and end up signing up for stuff you never wanted to receive in the first place….or know for a fact that you never even signed up on that list at all!
GDPR is ending that! Thank goodness!
I get at least 500 emails a week – most of them are spam from places I know for certain I never signed up to.
Here is what your sign up form needs to have:
1. A clear description of what you are offering
2. Unchecked tick boxes that allows the reader to opt-in for any other email you plan to send. You need to be clear about everything you send. You can’t bundle things: news, offers, products. They have to opt in for each type of promotion / marketing you plan to send.
This will mean you’ll need to set up mailing lists for each type of promotion you send.
Here’s how you can do that: Mailer Lite Article
This also means you will need to be sure that those who don’t opt in for these other promotions don’t receive anything else from you other than the freebie (and you can routinely delete people from that list, just to be safe).
This way, if someone wants a freebie from you, but doesn’t want to be added to a list, they can still receive the free offer.